| Date |
Brand |
IP / Theme |
Circle |
Notes |
Sources
|
| 2026-09-30–10-07
|
书亦烧仙草
|
Big Ear Tutu / 大耳朵图图 (“一起快乐秋游”)
|
domestic animation; nostalgia
|
Nationwide National Day “autumn outing” collab with the classic Chinese children’s cartoon 大耳朵图图: autumn matcha line (notes name 抹茶布蕾蛋糕珍珠, 芭乐抹茶, 红豆糯糯珠抹茶), Tutu-themed stores, and merch (对错牌 right/wrong paddle fans, stickers, double-cup paper bags) — childhood-nostalgia lane aimed at post-2000 drinkers.
|
SocialBeta · EEO · 4A广告网
|
| 2026-09-29
|
Molly Tea
|
Guanyuanji / 观园吉 (“守护东方” · persimmon fruit-veg milk)
|
literary; cultural IP; healing
|
Nationwide second wave with the Oriental-garden IP 观园吉 (after a 2023 “看见东方” package): persimmon fruit-veg milk duo notes name 白兰与柿子 and 白兰柿子树番茄 (white-orchid tea base + Huojing persimmon / tree tomato), garden-themed merch (screen scent cards, persimmon cards, aroma-stone sets), “入园饮茶” theme stores, and a China Cultural Relics Protection Foundation donation tie-in under the “守护东方” frame — soft cultural lane beside the same week’s meme / festival A-tier drops.
|
Ifeng
|
| 2026-09-28
|
Luckin Coffee
|
Siamese Lipu / 暹罗厘普 (“假期就要瑞~到厘普”)
|
character IP; meme; healing
|
Nationwide National Day countdown wave with the meme cast “四荤一素”: dual-cup sticker gift, package merch (tissues, crossbody bag, metal badges, acrylic charms), five-cup full badge/charm sets, and a ceramic straw-cup voucher pack; wave 2 workplace merch (badges/desk pieces) due ~2026-10-05. Notes also name upgraded high-protein yogurt drinks (高蛋白莓果酸奶饮, 高蛋白椰蓝酸奶饮) and 流心芝士拿铁 — soft merch window after the mid-Sept Link Click run.
|
SocialBeta
|
| 2026-09-24
|
Chagee
|
Miffy / 米菲 · Mid-Autumn osmanthus
|
character IP; healing; festival
|
Nationwide Mid-Autumn guihua series with Miffy merch (stickers, fridge-magnet blind bags, plush). Notes name drinks such as 桂馥兰香冰酿, 桂馥芭乐冰酿, 桂馥秋梨冰奶, and 桂馥兰香. Announced ~2026-09-22 for 09-24 launch.
|
Sina / Chagee Weibo · SMZDM
|
| 2026-09-24
|
Guming
|
Guihua Yu / 《桂花雨》 · People's Education Press Mid-Autumn
|
literary; festival
|
Nationwide Mid-Autumn packaging borrow from the classic PEP Chinese essay 《桂花雨》: textbook-style cup/bag art, translucent cards, greeting cards, and delivery-slip easter eggs—nostalgia literary lane beside the same-week character-IP festival drops.
|
Sina / Guming Weibo · 4A
|
| 2026-09-23
|
Nayuki
|
Arknights: Endfield / 明日方舟:终末地 (“果韵香迎”)
|
game; anime
|
Nationwide game collab with fruit-yogurt drinks (notes name 卡缪·初雪轻酪红苹果, 诀·初雪轻酪泰橘, 提弗洛斯·初雪轻酪蓝莓) plus bakery 布蕾小贝二重奏, ~140 themed stores, and merch (cards, badges, standees). Official Weibo set 09-23 launch.
|
Sina / Nayuki Weibo · NetEase guide
|
| 2026-09-21–28
|
Auntea Jenny
|
Someone Someone / 《某某》 (Jinjiang campus novel)
|
literary; campus; BL adaptation
|
Nationwide two-wave campus “开学季” package with Jinjiang hit 《某某》 (江添 / 盛望): wave 1 from 2026-09-21 (“骄阳刚好” single-cup mint cupsleeve + “他的光” translucent card; “做个甜梦” dual-cup + hawthorn cupsleeve, “仲夏心跳” bag, “一『被』子” acrylic set); wave 2 from 2026-09-28 (“定格仲夏” dual-cup + green-plum cupsleeve, “骄阳刚好” bag, “仲夏夜” lenticular badge). Pick any of six hot SKUs into the sets; 09-21–30 line-draft receipt coloring; mini-program cup stickers; ~100 theme stores (20 deep “喜乐便利店” scenes); Nanjing theme bus; 20-city outdoor / Ferris-wheel screens — soft literary-campus lane after earlier delay rumors.
|
SocialBeta · 4A · Sina / Auntea Weibo
|
| 2026-09-14–27
|
Luckin Coffee
|
Link Click / 时光代理人
|
anime; coffee
|
Returning salty-cheese soy milk latte / yuenyeung / tea trio plus pocket-watch charms, badges, and laser tickets; fandom treated counters as short-run “谷” merch windows (wave 2 ~09-21).
|
Foodaily · SMZDM
|
| 2026-09-12
|
ChaPanda
|
Heaven Official's Blessing / 天官赐福 (“与君共饮秋”)
|
anime; literary
|
Nationwide animation collab with four limited packaging lines, laser-ticket / badge merch sets, DIY cup stickers, 1 flagship + 36 themed stores, and multi-city outdoor / airport screens — autumn “花怜” fandom wave after earlier MiHoYo packages.
|
SocialBeta
|
| 2026-09-10
|
Chagee
|
The Little Prince / 小王子
|
literary
|
Region: Hong Kong & Macau. Matcha trio and themed spaces (e.g. Venetian / MOKO)—literary IP localized for Greater China premium-tea storytelling.
|
TechLife
|
| 2026-09-07
|
Luckin Coffee
|
YOYO / 名创优品 YOYO酱 (“YOYO一杯小确幸”)
|
designer-toy; healing
|
Nationwide MINISO original-IP wave after two early-Sept controversy collabs: cheese-line drinks (notes name 小奶酪拿铁, 抹茶奶酪拿铁) plus foam stickers, “瑞的都对” fridge magnets, and fish-eye badges. Soft merch window ~09-07–13 before Link Click took the counters.
|
SocialBeta · SMZDM
|
| 2026-09-04
|
Chagee
|
Disney Princesses / 迪士尼公主 (“推开世界的门”)
|
Disney; character IP; healing
|
Nationwide low-caffeine Qingyin (轻因) series with notes naming 轻因·桂馥兰香 and 轻因·折桂令; four themed cups (Snow White / Ariel / Belle / Jasmine) with lenticular bookmarks. Merch waves 09-04 (stickers, fridge-magnet blind bags) and 09-09 (mirror blind bags, jasmine pendant, Mulan hairpin)—fairy-tale counterpoint to Luckin Coffee’s August Disney Villains Apple Party.
|
SocialBeta · Sina / Chagee Weibo
|