Drink IP Collab Timeline

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Drink IP Collab Timeline is a dated observation archive of major intellectual-property (IP) collaborations in Greater China’s made-to-order tea and coffee scene (现制茶饮 / 咖啡). It records fandom and cultural moments—queues, merch scarcity, circle tags, and short-run store themes—as encyclopedia notes, not a shopping guide or coupon list.

Examples below are time-bound and can go stale quickly; editors aim to refresh this page about monthly. For category culture and brand stubs, start from the hub Chinese Drink. Related drink forms include Bubble Tea, Hong Kong Milk Tea, and Yuenyeung.

This page does not embed brand promo artwork; sources link outward to trade press and announcements.

Scope

  • Include: nationwide or cross-city IP / fandom-breaking collabs (game, anime, otome, Disney, healing, literary, designer-toy) with a checkable date and at least one relatively reliable source.
  • Usually skip: undated soft posts, pure local buy-one-get-one promotions with no circle discussion, and packaged soft-drink flavor launches (unless noted elsewhere).
  • Region: Mainland China by default; Hong Kong / Macau / Taiwan marked when relevant.

2026-09

Date Brand IP / Theme Circle Notes Sources
2026-09-24 Chagee Miffy / 米菲 · Mid-Autumn osmanthus character IP; healing; festival Nationwide Mid-Autumn guihua series with Miffy merch (stickers, fridge-magnet blind bags, plush). Notes name drinks such as 桂馥兰香冰酿, 桂馥芭乐冰酿, 桂馥秋梨冰奶, and 桂馥兰香. Announced ~2026-09-22 for 09-24 launch. Sina / Chagee Weibo · SMZDM
2026-09-14–27 Luckin Coffee Link Click / 时光代理人 anime; coffee Returning salty-cheese soy milk latte / yuenyeung / tea trio plus pocket-watch charms, badges, and laser tickets; fandom treated counters as short-run “谷” merch windows (wave 2 ~09-21). Foodaily · SMZDM
2026-09-10 Chagee The Little Prince / 小王子 literary Region: Hong Kong & Macau. Matcha trio and themed spaces (e.g. Venetian / MOKO)—literary IP localized for Greater China premium-tea storytelling. TechLife

2026-08

Date Brand IP / Theme Circle Notes Sources
2026-08-10 Luckin Coffee Disney Villains Apple Party Disney; coffee; meme Evil Queen / Maleficent / Cruella / Ursula apple drinks (Apple Latte, Apple C Americano, Apple C Iced Tea with Aksu apple juice) rode the Chinese “stepmother tea party” (后妈茶话会) meme rather than princess sweetness. SocialBeta · Digitaling · Dao Insights
2026-08-25 Nayuki yuy / 小玉 · “秋日松弛公式” healing Soft illustrator IP yogurt-smoothie drop (蔬果酸奶昔) with themed cups and ~70 themed stores—healing / nostalgia lane after trimming some top-tier IP spend. Earlier echo: Nayuki × McDull “快乐宝宝节” (Children’s Day 2026-06-01). SocialBeta · CQN (McDull)

2026-07

No seed rows in this first archive pass.

2026-06

Date Brand IP / Theme Circle Notes Sources
2026-06 (618 window) Molly Tea Love and Deepspace / 恋与深空 otome; game First major tea collab for the otome game’s five male leads: mini-program strain, long cup queues, and water-reactive cards that outlived the SKU window. Foodaily

2026-05

No seed rows in this first archive pass.

2026-04

Date Brand IP / Theme Circle Notes Sources
2026-04-25+ ChaPanda Honkai: Star Rail / 崩坏:星穹铁道 (“将军饮茶先”) anime; game Second-wave MiHoYo package (Jing Yuan / Yao Guang themed packages), themed stores and Shanghai/Chengdu pop-ups—merch scarcity still cutting through collab fatigue. Huii / industry tally

2026-03

Date Brand IP / Theme Circle Notes Sources
2026-03 Luckin Coffee Pop Mart Zsiga / 嘎子姐 designer-toy Archival. Earlier merch-locked SKU (雪酪芝士葡萄); kept as contrast after later 2026 Luckin anime/Disney waves. Yangzi Evening News

How to read this page

  • Date is launch day or an observed window (YYYY-MM-DD or YYYY-MM).
  • Circle is a shorthand tag for the fandom or cultural lane (not a formal taxonomy).
  • Notes describe the phenomenon in one or two sentences; product names appear only as identifiers.
  • Sources prefer brand announcements and trade press over undated gossip.

See also