Mixue

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Name 蜜雪冰城
Name_en Mixue
Foundation 1997
Founder
Location China; large franchise footprint
Products Value tea drinks, ice cream, related sweet drinks
Homepage

Mixue (Simplified Chinese: 蜜雪冰城; Pinyin: Mìxuě bīngchéng; also Mixue Bingcheng) is a Chinese beverage brand known for high-volume, value-priced made-to-order tea and ice drinks. On Chinese Food Wiki it appears as a category-contrast stub under Chinese Drink.

Category role

Mixue illustrates the mass / value end of new-tea retail, complementing mid- and premium-positioned peers such as Heytea and Nayuki. Product formats relate to Bubble Tea shop culture without replacing traditional Tea service.

Encyclopedia note

Franchise counts and campaign mascots change frequently; prefer dated, sourced notes on Drink IP Collab Timeline for collaboration phenomena.

See also

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