Cha Yan Yue Se
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Cha Yan Yue Se (Simplified Chinese: 茶颜悦色; Pinyin: Cháyán yuèsè) is a Chinese new-tea brand associated with Changsha and a strong guochao (国潮) visual identity. This page is an encyclopedia stub on brand and category culture—not a shop locator.
Category role
The brand is often discussed as a regional flagship of modern Chinese-style milk tea within the map on Chinese Drink, adjacent to Bubble Tea café habits and leaf context on Tea. Media coverage frequently contrasts its classical Chinese packaging and limited regional footprint with nationwide franchise peers such as Mixue or Heytea.
Name note
An earlier English storefront label Sexy Tea (also written Sexytea) was used for years and drew public controversy; in 2022 the company said it would stop using that English name on new stores. Overseas and later branding has also appeared as ChaYan. This wiki keeps Cha Yan Yue Se (pinyin of the Chinese name) as the primary title; Sexy Tea redirects here as a historical alias.
See also
References
- 茶颜悦色就英译名致歉：后期新店不再沿用该名称 — China News Service, 2022-09-17
- 茶颜悦色英译名“Sexytea”引争议，公司最新回应 — National Business Daily, 2022-09-17