Nayuki

Nayuki (Simplified Chinese: 奈雪的茶; Pinyin: Nàixuě de chá; often styled Nayuki’s Tea) is a Chinese new-tea brand that combines made-to-order tea drinks with a bakery-café presentation. On this wiki it is an encyclopedia entry for brand and category culture, not ordering advice.

History and expansion

Co-founders Zhao Lin and Peng Xin opened the first Nayuki teahouse in downtown Shenzhen in November 2015, framing the concept as a spacious “premium modern teahouse” inspired by Chinese tea culture and global café chains. The network then spread across major mainland cities and later into selected overseas locations such as Hong Kong and Japan according to listing-period disclosures.

Nayuki Holdings Limited listed on the Hong Kong Stock Exchange on 30 June 2021 (stock code 2150), becoming one of the earlier publicly traded names in China’s freshly made tea sector. Subsequent annual reports describe cycles of network densification, product innovation, and more cautious expansion when consumer demand softens. Exact store counts and overseas plans change with each reporting period.

Products and brand style

Nayuki’s public identity pairs fruit teas, milk teas, and soft drinks with freshly baked goods sold in the same café environment—an approach that distinguishes it from pure takeaway milk-tea windows. Industry commentary in the listing era often placed the brand in a premium tier of modern teahouses, adjacent to Bubble Tea retail formats but with stronger sit-in and bakery cues. Leaf-type background for Chinese tea remains on Tea.

Culture and collaborations

Soft visual language and “healing” illustrator or character collaborations have been part of public discussion of the brand, sometimes after quieter periods of top-tier IP spend. Children’s Day and autumn “relax formula” style drops illustrate how Nayuki participates in the same social calendar as peers. Time-stamped examples are kept on Drink IP Collab Timeline. On the Chinese Drink map Nayuki is frequently grouped with Heytea, ChaPanda, and other urban new-tea names.

Observers sometimes treat Nayuki as a bridge between café hospitality and new-tea takeaway: large early flagships emphasized space and baking display cases, while later network strategies responded to tougher unit economics industry-wide. That arc makes the brand a useful case study beside purely franchise-value models when mapping Chinese Drink retail formats.

See also

• Chinese Drink
• Bubble Tea
• Heytea
• ChaPanda
• Chagee
• Drink IP Collab Timeline

References

• Nayuki Holdings Limited Hong Kong IPO prospectus and annual reports (HKEX: 2150; listing date 30 June 2021).
• Company IR materials describing Shenzhen founding (November 2015) and co-founders Zhao Lin / Peng Xin.
• Contemporary business press on the 2021 Hong Kong offering.