Molly Tea

Molly Tea (Simplified Chinese: 茉莉奶白; Pinyin: Mòlì nǎibái; also styled Mollytea) is a Chinese new-tea (新茶饮) brand that markets floral-scent (花香) made-to-order teas, with jasmine as a long-running signature motif. On Chinese Food Wiki it is treated as a category-culture entry under Chinese Drink—not a store locator, menu, or promotions page. Alternate English calques such as “Jasmine Milk White” appear in informal discussion; this wiki uses Molly Tea as the primary title (redirects resolve here).

History and expansion

Public brand timelines place company roots in Shenzhen in 2020, with the first shop opening there in February 2021. Secondary sources commonly name Zhang Bocheng (张伯丞) among founders. Early growth stayed in the Pearl River Delta before a multi-region push in 2023: simultaneous Shanghai openings in May, then Harbin and Chongqing (August), Beijing and Xi’an (September), and Wuhan (October), alongside provincial subsidiaries. Brand materials later described mid-2024 China networks around five hundred shops and, by April–June 2025, four-digit China counts (about 1,100-plus then 1,400-plus including stores under construction). Such figures are company- or press-reported milestones and change quickly.

Overseas expansion began in April 2024 with a first United States café in New York (Flushing), followed by further U.S. cities and openings reported in Canada, the United Kingdom, Australia, Thailand, and Indonesia through 2024–2025. Financing notes in late 2024 cited an Alibaba Local Services–led round on the order of nearly RMB 100 million. Encyclopedia readers should treat store tallies and fundraising headlines as dated snapshots.

Products and brand style

Molly Tea’s public identity centers on floral and fruit aromas layered onto Chinese tea bases, rather than leaf-service teahouse formality alone (see Tea). Jasmine milk-tea and related floral series dominate marketing language; seasonal flower themes (for example gardenia or white magnolia lines in brand timelines) refresh the menu without changing the floral frame. Shop formats are typical made-to-order new-tea counters with youth-facing packaging. The brand has cited consultancy market notes that describe it as an early floral-focused freshly made tea chain; that claim should be read as positioning, not a regulatory ranking. Category neighbors on this wiki include Heytea, Chagee, and Bubble Tea shop culture.

Culture and collaborations

Social-media visibility often comes from limited cups, scent-card or stickers merch, and entertainment or character IP drops. Documented examples include a 2025 Children’s Day Hello Kitty co-branded series and a 2026 collaboration with the otome game Love and Deepspace (恋与深空). Such campaigns create short queue and collectible talk similar to other new-tea cycles; they are cultural markers, not shopping recommendations. Dated brand × IP events belong on Drink IP Collab Timeline.

See also

• Chinese Drink
• Bubble Tea
• Tea
• Heytea
• Chagee
• Cha Yan Yue Se
• Drink IP Collab Timeline

References

• Molly Tea — About Us (brand English site; founding and expansion timeline)
• 茉莉奶白 — 关于我们 (brand Chinese site)
• Molly Tea overseas expansion feature — 36Kr English, 2025
• Brand and campaign press on Hello Kitty (2025) and Love and Deepspace (2026) limited series; archive dated notes on Drink IP Collab Timeline