Difference between revisions of "Drink IP Collab Timeline"
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| Nationwide Mid-Autumn ''guihua'' series with Miffy merch (stickers, fridge-magnet blind bags, plush). Notes name drinks such as 桂馥兰香冰酿, 桂馥芭乐冰酿, 桂馥秋梨冰奶, and 桂馥兰香. Announced ~2026-09-22 for 09-24 launch. | | Nationwide Mid-Autumn ''guihua'' series with Miffy merch (stickers, fridge-magnet blind bags, plush). Notes name drinks such as 桂馥兰香冰酿, 桂馥芭乐冰酿, 桂馥秋梨冰奶, and 桂馥兰香. Announced ~2026-09-22 for 09-24 launch. | ||
| [https://www.sina.cn/news/detail/5345887687805732.html Sina / Chagee Weibo] · [https://post.smzdm.com/p/al3lrn0p/ SMZDM] | | [https://www.sina.cn/news/detail/5345887687805732.html Sina / Chagee Weibo] · [https://post.smzdm.com/p/al3lrn0p/ SMZDM] | ||
|- | |||
| 2026-09-23 | |||
| [[Nayuki]] | |||
| Arknights: Endfield / 明日方舟：终末地 (“果韵香迎”) | |||
| game; anime | |||
| Nationwide game collab with fruit-yogurt drinks (notes name 卡缪·初雪轻酪红苹果, 诀·初雪轻酪泰橘, 提弗洛斯·初雪轻酪蓝莓) plus bakery 布蕾小贝二重奏, ~140 themed stores, and merch (cards, badges, standees). Official Weibo set 09-23 launch. | |||
| [https://www.sina.cn/news/detail/5341961851768537.html Sina / Nayuki Weibo] · [https://cg.163.com/static/content/6aaf8d55d156c30b800bb47a NetEase guide] | |||
|- | |- | ||
| 2026-09-14–27 | | 2026-09-14–27 | ||
| Line 33: | Line 40: | ||
| Returning salty-cheese soy milk latte / yuenyeung / tea trio plus pocket-watch charms, badges, and laser tickets; fandom treated counters as short-run “谷” merch windows (wave 2 ~09-21). | | Returning salty-cheese soy milk latte / yuenyeung / tea trio plus pocket-watch charms, badges, and laser tickets; fandom treated counters as short-run “谷” merch windows (wave 2 ~09-21). | ||
| [https://www.foodaily.com/newsflashes/21678 Foodaily] · [https://post.smzdm.com/p/anv3kr77/ SMZDM] | | [https://www.foodaily.com/newsflashes/21678 Foodaily] · [https://post.smzdm.com/p/anv3kr77/ SMZDM] | ||
|- | |||
| 2026-09-12 | |||
| [[ChaPanda]] | |||
| Heaven Official's Blessing / 天官赐福 (“与君共饮秋”) | |||
| anime; literary | |||
| Nationwide animation collab with four limited packaging lines, laser-ticket / badge merch sets, DIY cup stickers, 1 flagship + 36 themed stores, and multi-city outdoor / airport screens — autumn “花怜” fandom wave after earlier MiHoYo packages. | |||
| [https://socialbeta.com/campaign/28498 SocialBeta] | |||
|- | |- | ||
| 2026-09-10 | | 2026-09-10 | ||
| Line 40: | Line 54: | ||
| '''Region: Hong Kong & Macau.''' Matcha trio and themed spaces (e.g. Venetian / MOKO)—literary IP localized for Greater China premium-tea storytelling. | | '''Region: Hong Kong & Macau.''' Matcha trio and themed spaces (e.g. Venetian / MOKO)—literary IP localized for Greater China premium-tea storytelling. | ||
| [https://www.techlife.com.tw/Article/72063 TechLife] | | [https://www.techlife.com.tw/Article/72063 TechLife] | ||
|- | |||
| 2026-09-04 | |||
| [[Chagee]] | |||
| Disney Princesses / 迪士尼公主 (“推开世界的门”) | |||
| Disney; character IP; healing | |||
| Nationwide low-caffeine ''Qingyin'' (轻因) series with notes naming 轻因·桂馥兰香 and 轻因·折桂令; four themed cups (Snow White / Ariel / Belle / Jasmine) with lenticular bookmarks. Merch waves 09-04 (stickers, fridge-magnet blind bags) and 09-09 (mirror blind bags, jasmine pendant, Mulan hairpin)—fairy-tale counterpoint to [[Luckin Coffee]]’s August Disney Villains Apple Party. | |||
| [https://socialbeta.com/campaign/28435 SocialBeta] · [https://www.sina.cn/news/detail/5341177059477447.html Sina / Chagee Weibo] | |||
|} | |} | ||
Latest revision as of 09:14, 25 September 2026
Drink IP Collab Timeline is a dated observation archive of major intellectual-property (IP) collaborations in Greater China’s made-to-order tea and coffee scene (现制茶饮 / 咖啡). It records fandom and cultural moments—queues, merch scarcity, circle tags, and short-run store themes—as encyclopedia notes, not a shopping guide or coupon list.
Examples below are time-bound and can go stale quickly; editors aim to refresh this page about monthly. For category culture and brand stubs, start from the hub Chinese Drink. Related drink forms include Bubble Tea, Hong Kong Milk Tea, and Yuenyeung.
This page does not embed brand promo artwork; sources link outward to trade press and announcements.
Scope
- Include: nationwide or cross-city IP / fandom-breaking collabs (game, anime, otome, Disney, healing, literary, designer-toy) with a checkable date and at least one relatively reliable source.
- Usually skip: undated soft posts, pure local buy-one-get-one promotions with no circle discussion, and packaged soft-drink flavor launches (unless noted elsewhere).
- Region: Mainland China by default; Hong Kong / Macau / Taiwan marked when relevant.
2026-09
| Date | Brand | IP / Theme | Circle | Notes | Sources |
|---|---|---|---|---|---|
| 2026-09-24 | Chagee | Miffy / 米菲 · Mid-Autumn osmanthus | character IP; healing; festival | Nationwide Mid-Autumn guihua series with Miffy merch (stickers, fridge-magnet blind bags, plush). Notes name drinks such as 桂馥兰香冰酿, 桂馥芭乐冰酿, 桂馥秋梨冰奶, and 桂馥兰香. Announced ~2026-09-22 for 09-24 launch. | Sina / Chagee Weibo · SMZDM |
| 2026-09-23 | Nayuki | Arknights: Endfield / 明日方舟：终末地 (“果韵香迎”) | game; anime | Nationwide game collab with fruit-yogurt drinks (notes name 卡缪·初雪轻酪红苹果, 诀·初雪轻酪泰橘, 提弗洛斯·初雪轻酪蓝莓) plus bakery 布蕾小贝二重奏, ~140 themed stores, and merch (cards, badges, standees). Official Weibo set 09-23 launch. | Sina / Nayuki Weibo · NetEase guide |
| 2026-09-14–27 | Luckin Coffee | Link Click / 时光代理人 | anime; coffee | Returning salty-cheese soy milk latte / yuenyeung / tea trio plus pocket-watch charms, badges, and laser tickets; fandom treated counters as short-run “谷” merch windows (wave 2 ~09-21). | Foodaily · SMZDM |
| 2026-09-12 | ChaPanda | Heaven Official's Blessing / 天官赐福 (“与君共饮秋”) | anime; literary | Nationwide animation collab with four limited packaging lines, laser-ticket / badge merch sets, DIY cup stickers, 1 flagship + 36 themed stores, and multi-city outdoor / airport screens — autumn “花怜” fandom wave after earlier MiHoYo packages. | SocialBeta |
| 2026-09-10 | Chagee | The Little Prince / 小王子 | literary | Region: Hong Kong & Macau. Matcha trio and themed spaces (e.g. Venetian / MOKO)—literary IP localized for Greater China premium-tea storytelling. | TechLife |
| 2026-09-04 | Chagee | Disney Princesses / 迪士尼公主 (“推开世界的门”) | Disney; character IP; healing | Nationwide low-caffeine Qingyin (轻因) series with notes naming 轻因·桂馥兰香 and 轻因·折桂令; four themed cups (Snow White / Ariel / Belle / Jasmine) with lenticular bookmarks. Merch waves 09-04 (stickers, fridge-magnet blind bags) and 09-09 (mirror blind bags, jasmine pendant, Mulan hairpin)—fairy-tale counterpoint to Luckin Coffee’s August Disney Villains Apple Party. | SocialBeta · Sina / Chagee Weibo |
2026-08
| Date | Brand | IP / Theme | Circle | Notes | Sources |
|---|---|---|---|---|---|
| 2026-08-10 | Luckin Coffee | Disney Villains Apple Party | Disney; coffee; meme | Evil Queen / Maleficent / Cruella / Ursula apple drinks (Apple Latte, Apple C Americano, Apple C Iced Tea with Aksu apple juice) rode the Chinese “stepmother tea party” (后妈茶话会) meme rather than princess sweetness. | SocialBeta · Digitaling · Dao Insights |
| 2026-08-25 | Nayuki | yuy / 小玉 · “秋日松弛公式” | healing | Soft illustrator IP yogurt-smoothie drop (蔬果酸奶昔) with themed cups and ~70 themed stores—healing / nostalgia lane after trimming some top-tier IP spend. Earlier echo: Nayuki × McDull “快乐宝宝节” (Children’s Day 2026-06-01). | SocialBeta · CQN (McDull) |
2026-07
No seed rows in this first archive pass.
2026-06
| Date | Brand | IP / Theme | Circle | Notes | Sources |
|---|---|---|---|---|---|
| 2026-06 (618 window) | Molly Tea | Love and Deepspace / 恋与深空 | otome; game | First major tea collab for the otome game’s five male leads: mini-program strain, long cup queues, and water-reactive cards that outlived the SKU window. | Foodaily |
2026-05
No seed rows in this first archive pass.
2026-04
| Date | Brand | IP / Theme | Circle | Notes | Sources |
|---|---|---|---|---|---|
| 2026-04-25+ | ChaPanda | Honkai: Star Rail / 崩坏：星穹铁道 (“将军饮茶先”) | anime; game | Second-wave MiHoYo package (Jing Yuan / Yao Guang themed packages), themed stores and Shanghai/Chengdu pop-ups—merch scarcity still cutting through collab fatigue. | Huii / industry tally |
2026-03
| Date | Brand | IP / Theme | Circle | Notes | Sources |
|---|---|---|---|---|---|
| 2026-03 | Luckin Coffee | Pop Mart Zsiga / 嘎子姐 | designer-toy | Archival. Earlier merch-locked SKU (雪酪芝士葡萄); kept as contrast after later 2026 Luckin anime/Disney waves. | Yangzi Evening News |
How to read this page
- Date is launch day or an observed window (YYYY-MM-DD or YYYY-MM).
- Circle is a shorthand tag for the fandom or cultural lane (not a formal taxonomy).
- Notes describe the phenomenon in one or two sentences; product names appear only as identifiers.
- Sources prefer brand announcements and trade press over undated gossip.