Three Squirrels

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Three Squirrels


Three Squirrels established in 2012, is an enterprise specializing in the research and development, distribution, and online B2C brand marketing of forest food such as nuts, dried fruit, tea, and more. The company Headquartered is located in Wuhu, Anhui Province and is the first company in China to be positioned as a pure Internet food brand.

Three Squirrels adopts the new food retail model, which shortens the distance between businesses and customers. It also initiated the sale of Chinese foodstuff through the internet. Three Squirrels is not only the first food brand tapping into e-commerce, but is also currently the largest snack retailer on major Chinese online retail sites. The company has successfully turned a relatively mundane product into a successful and recognizable domestic brand.


Founded: February 2012

Founders: Liaoyuan Zhang(章燎原)

Also Known As: 3Songshu, 三只松鼠, Sanzhi Songshu

Brand Image

Founder and CEO of the Three Squirrels brand, Liaoyuan Zhang, has decided on squirrels as their brand name because he believed anyone would be fond of adorable animals, also the image of squirrel creates a direct association with nuts. Moreover, the image of the brand – three cute animated squirrels are being used as the company’s mascot, on the product’s packaging as well as in all kinds of advertisement.[1]

Three Squirrels Products Series

Nuts Series

Pistachios, Hawaiian nuts, Badam nuts, pine nuts, almonds, pecans, peanuts, etc.

Desserts Series

Bread, small cakes, cookies, popcorns, chocolates, etc.

Dried Fruit Series

Dried mango, dried strawberry, dried durian, dates, raisins, etc.

Meat Series

Beef sticks, pork chops, etc.

Drinks Series

Coffee with nuts, herbal tea, etc.